Why Your Company Needs a Professional Website
Information and Branding
User reviews and comments are great, but shouldn’t you have the final say about what information about your company is presented to the public? Having a website for your company instantly creates an official presence on the internet so that you don’t have to depend on others speaking for you. And you can make it look exactly the way you want, with your own logo, colors, and fonts.
Instant Credibility
The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
Attract Business
81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours. Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
It’s not as hard, or as expensive, as you think
You don’t need to be tech savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you. It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand
